OM-D E-M10 IVvs Now Gen 3
VS
Polaroid
Now Gen 3 (2024)
Starting from £120 new
Best for Classic Polaroid fans & square-print lovers
View Now Gen 3
GearScore™ Verdict — Which should you buy?
Travel & Everyday — OM-D E-M10 IV (2020): Compact Micro Four Thirds body with built-in IBIS — ideal for travellers who want stability without bulk.
Classic Polaroid Fans & Square-Print Lovers — Now Gen 3 (2024): The definitive modern Polaroid. Autofocus, USB-C, and full-sized square prints — classic Polaroid experience, updated for today.
Who should buy what
OM-D E-M10 IV (2020)
- Beginners and enthusiasts who want a compact, stylish Micro Four Thirds camera
- Travellers who want a small, light system without sacrificing image quality
- Smartphone upgraders who want a proper camera that still fits in a bag
- Anyone who wants built-in selfie capability in a traditional camera body
Now Gen 3 (2024)
- Anyone who wants the classic full-sized square Polaroid print experience
- Instax users who prefer Polaroid's dreamy colour palette and white border
- Party hosts and event photographers who want iconic-looking keepsakes
- Previous Polaroid Now owners upgrading to the Gen 3's improved autofocus
Quick take: The now gen 3 is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | OM-D E-M10 IV (2020) | Now Gen 3 (2024) |
|---|---|---|
| Price | £469 | £120 |
| Sensor | 20.3MP Micro Four Thirds Live MOS | i-Type / 600 Polaroid film (79 × 79mm / image area 62 × 62mm) |
| Resolution | 20.3MP | — |
| Video | 4K/30p, 1080p/60p | N/A — instant film camera |
| Autofocus | Phase-detect + contrast detect, 121 points | Autofocus (0.4m–2m close; 2m–∞ landscape) |
| Stabilisation | 5-axis IBIS, 4.5 stops | N/A |
| Burst Rate | 15fps | N/A |
| Battery Life | ~360 shots (CIPA) | Rechargeable internal battery (USB-C, ~15 packs) |
| Weight | 383g body only | ~445g |
| Dimensions | 121.4 × 83.6 × 49.0mm | 138.2 × 112.6 × 62.7mm |
| Weather Sealed | No | No |
| Viewfinder | EVF, 2.36M dots, 0.46× magnification | Real-image optical viewfinder |
| Screen | 3.0" tilting touchscreen | N/A |
| Mount | Micro Four Thirds | i-Type or 600 film (8 shots per pack) |
| Memory Cards | Single SD UHS-I slot | N/A — instant film only |
| Connectivity | USB Micro-B, Bluetooth, Wi-Fi, micro HDMI | USB-C (charging) |
Suitability by genre
| Genre | OM-D E-M10 IV | Now Gen 3 |
|---|---|---|
| Travel | ||
| Street | — | |
| Family & Everyday | — | |
| Portrait | ||
| Landscape | — | |
| Sports & Action | — | |
| Parties & Events | — | |
| Everyday | — | |
| Low Light | — | |
| Creative | — |
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