Now Gen 3vs A6600
Polaroid
Now Gen 3 (2024)
Starting from £120 new
Best for Classic Polaroid fans & square-print lovers
View Now Gen 3
VS
Sony
A6600 (2019)
Starting from £1299 new
Best for Hybrid photography, travel & video on Sony APS-C
View A6600
GearScore™ Verdict — Which should you buy?
Classic Polaroid Fans & Square-Print Lovers — Now Gen 3 (2024): The definitive modern Polaroid. Autofocus, USB-C, and full-sized square prints — classic Polaroid experience, updated for today.
Hybrid Photography, Travel & Video On Sony Aps-C — A6600 (2019): The APS-C Sony that has everything — IBIS, real-time Eye AF, excellent battery life, and 4K/30p in a weather-sealed body.
Who should buy what
Now Gen 3 (2024)
- Anyone who wants the classic full-sized square Polaroid print experience
- Instax users who prefer Polaroid's dreamy colour palette and white border
- Party hosts and event photographers who want iconic-looking keepsakes
- Previous Polaroid Now owners upgrading to the Gen 3's improved autofocus
A6600 (2019)
- Sony APS-C shooters who need IBIS — the only A6000-series body to offer it
- Hybrid photographers who want the best of stills and video from a compact E-mount body
- A6400 or A6100 owners who want IBIS and a headphone jack for video work
- Travel photographers who need compact full-featured weather-sealed performance
Quick take: The now gen 3 is the most affordable; only the a6600 is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Now Gen 3 (2024) | A6600 (2019) |
|---|---|---|
| Price | £120 | £1,299 |
| Sensor | i-Type / 600 Polaroid film (79 × 79mm / image area 62 × 62mm) | 24.2MP APS-C Exmor CMOS |
| Resolution | — | 24.2MP |
| Video | N/A — instant film camera | 4K/30p (no crop), 1080p/120p |
| Autofocus | Autofocus (0.4m–2m close; 2m–∞ landscape) | Real-time Eye AF, real-time tracking — inherited from A9 |
| Stabilisation | N/A | 5-axis IBIS — 5 stops |
| Burst Rate | N/A | 11fps continuous with AF/AE |
| Battery Life | Rechargeable internal battery (USB-C, ~15 packs) | ~810 shots (CIPA) — large NP-FZ100 battery |
| Weight | ~445g | 503g body only |
| Dimensions | 138.2 × 112.6 × 62.7mm | 120 × 66.9 × 69.3mm |
| Weather Sealed | No | Yes |
| Viewfinder | Real-image optical viewfinder | EVF, 2.36M dots, 0.70× magnification |
| Screen | N/A | 3.0" touchscreen, tilting |
| Mount | i-Type or 600 film (8 shots per pack) | Sony E-mount (APS-C) |
| Memory Cards | N/A — instant film only | Single SD UHS-I slot |
| Connectivity | USB-C (charging) | USB-C, Bluetooth, Wi-Fi, 3.5mm mic & headphone jacks |
Suitability by genre
| Genre | Now Gen 3 | A6600 |
|---|---|---|
| Portrait | ||
| Parties & Events | — | |
| Everyday | — | |
| Travel | ||
| Low Light | — | |
| Creative | — | |
| Vlogging & Video | — | |
| Street | — | |
| Wildlife | — | |
| Sports | — |
More comparisons with Now Gen 3