Now Gen 3vs A7 V
Polaroid
Now Gen 3 (2024)
Starting from £120 new
Best for Classic Polaroid fans & square-print lovers
View Now Gen 3
VS
GearScore™ Verdict — Which should you buy?
Classic Polaroid Fans & Square-Print Lovers — Now Gen 3 (2024): The definitive modern Polaroid. Autofocus, USB-C, and full-sized square prints — classic Polaroid experience, updated for today.
Portrait, Wedding, Travel, Video — A7 V (2024): The definitive full-frame mirrorless. Hard to argue for anything else at this price.
Who should buy what
Now Gen 3 (2024)
- Anyone who wants the classic full-sized square Polaroid print experience
- Instax users who prefer Polaroid's dreamy colour palette and white border
- Party hosts and event photographers who want iconic-looking keepsakes
- Previous Polaroid Now owners upgrading to the Gen 3's improved autofocus
A7 V (2024)
- A7 III or A7 IV owners ready for a meaningful upgrade
- Photographers who want one camera to cover everything
Quick take: The now gen 3 is the most affordable; only the a7 v is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Now Gen 3 (2024) | A7 V (2024) |
|---|---|---|
| Price | £120 | £2,799 |
| Sensor | i-Type / 600 Polaroid film (79 × 79mm / image area 62 × 62mm) | Full-frame BSI-CMOS 35mm, partially stacked |
| Resolution | — | 33.0MP |
| Video | N/A — instant film camera | 4K 60fps 10-bit |
| Autofocus | Autofocus (0.4m–2m close; 2m–∞ landscape) | 759-point phase-detect, AI subject recognition (human, animal, bird, insect, vehicle) |
| Stabilisation | N/A | 5-axis IBIS, 8.0 stops |
| Burst Rate | N/A | 10fps mechanical, 20fps electronic |
| Battery Life | Rechargeable internal battery (USB-C, ~15 packs) | 760 shots (CIPA) |
| Weight | ~445g | 514g (body only) |
| Dimensions | 138.2 × 112.6 × 62.7mm | 131.3 × 96.4 × 70.0mm |
| Weather Sealed | No | Yes |
| Viewfinder | Real-image optical viewfinder | EVF 0.90× 9.44M-dot |
| Screen | N/A | 3.2" fully articulating touchscreen, 1.44M-dot |
| Mount | i-Type or 600 film (8 shots per pack) | Sony E-Mount |
| Memory Cards | N/A — instant film only | 2× SD UHS-II / CFexpress Type A |
| Connectivity | USB-C (charging) | Wi-Fi 6GHz, Bluetooth 5.3, USB-C 3.2 Gen 2 |
Suitability by genre
| Genre | Now Gen 3 | A7 V |
|---|---|---|
| Portrait | — | |
| Parties & Events | — | |
| Everyday | — | |
| Travel | — | |
| Low Light | — | |
| Creative | — |
More comparisons with Now Gen 3
Camera family history