Now Gen 3vs ZV-E10 II
Polaroid
Now Gen 3 (2024)
Starting from £120 new
Best for Classic Polaroid fans & square-print lovers
View Now Gen 3
VS
GearScore™ Verdict — Which should you buy?
Classic Polaroid Fans & Square-Print Lovers — Now Gen 3 (2024): The definitive modern Polaroid. Autofocus, USB-C, and full-sized square prints — classic Polaroid experience, updated for today.
Youtube & Content Creation — ZV-E10 II (2024): Designed from the ground up for solo creators — every control in the right place, 4K/60p, and a directional mic built in.
Who should buy what
Now Gen 3 (2024)
- Anyone who wants the classic full-sized square Polaroid print experience
- Instax users who prefer Polaroid's dreamy colour palette and white border
- Party hosts and event photographers who want iconic-looking keepsakes
- Previous Polaroid Now owners upgrading to the Gen 3's improved autofocus
ZV-E10 II (2024)
- Content creators who want improved AF and 4K/60p over the ZV-E10
- Vloggers who need subject tracking and a flip screen on a tight budget
- ZV-E10 owners looking for a meaningful upgrade in autofocus performance
- Beginners who want the best value Sony APS-C vlogging camera available
Quick take: The now gen 3 is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Now Gen 3 (2024) | ZV-E10 II (2024) |
|---|---|---|
| Price | £120 | £679 |
| Sensor | i-Type / 600 Polaroid film (79 × 79mm / image area 62 × 62mm) | 26MP APS-C BSI Exmor CMOS |
| Resolution | — | 26.0MP |
| Video | N/A — instant film camera | 4K/60p oversampled, 4K/120p (Super35), S-Cinetone, 10-bit |
| Autofocus | Autofocus (0.4m–2m close; 2m–∞ landscape) | 759-point phase-detect, real-time Eye/Face AF, Product Showcase mode |
| Stabilisation | N/A | Electronic Active Steady Shot (no optical IBIS) |
| Burst Rate | N/A | 11fps |
| Battery Life | Rechargeable internal battery (USB-C, ~15 packs) | ~570 shots equivalent |
| Weight | ~445g | 293g body only |
| Dimensions | 138.2 × 112.6 × 62.7mm | 113.6 × 66.5 × 50.8mm |
| Weather Sealed | No | No |
| Viewfinder | Real-image optical viewfinder | None |
| Screen | N/A | 3.0" fully articulating vari-angle touchscreen |
| Mount | i-Type or 600 film (8 shots per pack) | Sony E-mount |
| Memory Cards | N/A — instant film only | Single SD UHS-I slot |
| Connectivity | USB-C (charging) | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, headphone jack |
Suitability by genre
| Genre | Now Gen 3 | ZV-E10 II |
|---|---|---|
| Portrait | ||
| Parties & Events | — | |
| Everyday | — | |
| Travel | — | |
| Low Light | — | |
| Creative | — | |
| YouTube & Vlogging | — | |
| Short-form Video | — | |
| Travel Vlogging | — | |
| Street | — | |
| Sports & Action | — |
More comparisons with Now Gen 3
Camera family history