A7 IVvs ZV-E10 II
Sony
A7 IV (2021)
Starting from £2099 new
Best for Portrait & wedding photography
£2099 at Clifton Cameras →
View A7 IV
Sony
ZV-E10 II (2024)
Starting from £824 new
Best for YouTube & content creation
£824 at Wex Photo Video →
View ZV-E10 II
Price buttons are affiliate links — GearFrame may earn a commission at no extra cost to you. It never affects our verdicts. Learn more
GearScore™ Verdict — Which should you buy?
Portrait & Wedding Photography — A7 IV (2021): The full-frame portrait benchmark — 33MP, AI Eye AF, and exceptional skin-tone rendering in a pro-grade hybrid body.
Youtube & Content Creation — ZV-E10 II (2024): Designed from the ground up for solo creators — every control in the right place, 4K/60p, and a directional mic built in.
Who should buy what
A7 IV (2021)
- Working photographers who want a reliable full-frame all-rounder
- Portrait, wedding, and event photographers needing 33MP and fast AF
- A7 III owners ready for a major upgrade in resolution, AF, and video
- Hybrid shooters who want 4K/60p and 33MP stills in one dependable body
ZV-E10 II (2024)
- Content creators who want improved AF and 4K/60p over the ZV-E10
- Vloggers who need subject tracking and a flip screen on a tight budget
- ZV-E10 owners looking for a meaningful upgrade in autofocus performance
- Beginners who want the best value Sony APS-C vlogging camera available
Quick take: The a7 iv has the highest resolution at 33mp; the zv-e10 ii is the most affordable; only the a7 iv is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | A7 IV (2021) | ZV-E10 II (2024) |
|---|---|---|
| Price | £2,099 | £824 |
| Sensor | 33MP Full-frame BSI Exmor R CMOS | 26MP APS-C BSI Exmor CMOS |
| Resolution | 33.0MP | 26.0MP |
| Video | 4K/60p oversampled, 10-bit internal, S-Log3, S-Cinetone | 4K/60p oversampled, 4K/120p (Super35), S-Cinetone, 10-bit |
| Autofocus | 759-point phase-detect, AI subject recognition | 759-point phase-detect, real-time Eye/Face AF, Product Showcase mode |
| Stabilisation | 5-axis IBIS, 5.5 stops | Electronic Active Steady Shot (no optical IBIS) |
| Burst Rate | 10fps mechanical, 30fps electronic | 11fps |
| Battery Life | ~580 shots (CIPA) | ~570 shots equivalent |
| Weight | 659g body only | 293g body only |
| Dimensions | 131.3 × 96.4 × 79.8mm | 113.6 × 66.5 × 50.8mm |
| Weather Sealed | Yes | No |
| Viewfinder | EVF, 3.69M dots, 0.78× magnification | None |
| Screen | 3.0" vari-angle touchscreen | 3.0" fully articulating vari-angle touchscreen |
| Mount | Sony FE (full-frame E-mount) | Sony E-mount |
| Memory Cards | Dual slots: CFexpress Type A + SD UHS-II | Single SD UHS-I slot |
| Connectivity | USB-C (3.2 Gen 2), Bluetooth, Wi-Fi | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, headphone jack |
Suitability by genre
| Genre | A7 IV | ZV-E10 II |
|---|---|---|
| Studio Portraits | — | |
| Outdoor Portraits | — | |
| Wedding & Events | — | |
| Vlogging & Video | — | |
| Landscape | — | |
| Sports & Action | ||
| YouTube & Vlogging | — | |
| Short-form Video | — | |
| Travel Vlogging | — | |
| Portrait | — | |
| Street | — |
GearScore™ suitability scores are based on aggregated purchaser reviews weighted by photography genre. See how scores are calculated →
More comparisons with A7 IV
Camera family history