GFX 100vs Now Gen 3
Fujifilm
GFX 100 (2019)
Starting from £4999 new
Best for Commercial, studio & landscape photography
View GFX 100
Polaroid
Now Gen 3 (2024)
Starting from £120 new
Best for Classic Polaroid fans & square-print lovers
View Now Gen 3
GearScore™ Verdict — Which should you buy?
Commercial, Studio & Landscape Photography — GFX 100 (2019): The world's first 100MP mirrorless with IBIS and phase-detect AF — the GFX 100 was a landmark in medium format, but its size and weight are professional-grade.
Classic Polaroid Fans & Square-Print Lovers — Now Gen 3 (2024): The definitive modern Polaroid. Autofocus, USB-C, and full-sized square prints — classic Polaroid experience, updated for today.
Who should buy what
GFX 100 (2019)
- Commercial and advertising photographers who need extraordinary resolution
- Landscape photographers willing to carry a large body for maximum detail
- GFX system users who want the original 100MP body at a lower cost than GFX 100S
- Studio photographers who want the finest image quality the GFX system can offer
Now Gen 3 (2024)
- Anyone who wants the classic full-sized square Polaroid print experience
- Instax users who prefer Polaroid's dreamy colour palette and white border
- Party hosts and event photographers who want iconic-looking keepsakes
- Previous Polaroid Now owners upgrading to the Gen 3's improved autofocus
Quick take: The now gen 3 is the most affordable; only the gfx 100 is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 100 (2019) | Now Gen 3 (2024) |
|---|---|---|
| Price | £4,999 | £120 |
| Sensor | 102MP Medium Format BSI CMOS (43.8 × 32.9mm) | i-Type / 600 Polaroid film (79 × 79mm / image area 62 × 62mm) |
| Resolution | 102.0MP | — |
| Video | 4K/30p, FHD/120p; F-Log support | N/A — instant film camera |
| Autofocus | Phase-detect hybrid AF (first GFX with phase-detect), face/eye detection | Autofocus (0.4m–2m close; 2m–∞ landscape) |
| Stabilisation | IBIS — up to 5.5 stops | N/A |
| Burst Rate | 5fps | N/A |
| Battery Life | ~800 shots (CIPA, dual NP-T125 batteries in integrated grip) | Rechargeable internal battery (USB-C, ~15 packs) |
| Weight | 1,400g (with battery and card) | ~445g |
| Dimensions | 156.2 × 163.6 × 102.9mm | 138.2 × 112.6 × 62.7mm |
| Weather Sealed | Yes | No |
| Viewfinder | EVF, 5.76M dots, 0.77× magnification | Real-image optical viewfinder |
| Screen | 3.2" fully articulating touchscreen | N/A |
| Mount | Fujifilm GFX (G-mount) | i-Type or 600 film (8 shots per pack) |
| Memory Cards | Dual SD UHS-II slots | N/A — instant film only |
| Connectivity | USB-C, Wi-Fi, Bluetooth, 3.5mm mic, headphone jack, HDMI | USB-C (charging) |
Suitability by genre
| Genre | GFX 100 | Now Gen 3 |
|---|---|---|
| Portrait | ||
| Landscape | — | |
| Architecture | — | |
| Travel | ||
| Sports & Action | — | |
| Vlogging & Video | — | |
| Parties & Events | — | |
| Everyday | — | |
| Low Light | — | |
| Creative | — |
GearScore™ suitability scores are based on aggregated purchaser reviews weighted by photography genre. See how scores are calculated →
More comparisons with GFX 100
Camera family history