GFX 100RFvs Hero 12 Black
Fujifilm
GFX 100RF (2025)
Starting from £5199 new
Best for Landscape, travel & street photography at medium format quality
View GFX 100RF
GoPro
Hero 12 Black (2023)
Starting from £300 new
Best for Adventure, sports & travel video
View Hero 12 Black
GearScore™ Verdict — Which should you buy?
Landscape, Travel & Street Photography At Medium Format Quality — GFX 100RF (2025): The world's first medium format compact — 102MP, 28mm, and all 20 Fujifilm film simulations in a fixed-lens body.
Adventure, Sports & Travel Video — Hero 12 Black (2023): GoPro's best all-round action camera — better battery, 10-bit colour, and HyperSmooth 6.0 make it a genuine step forward.
Who should buy what
GFX 100RF (2025)
- Landscape photographers who want medium format resolution without a system of interchangeable lenses
- Leica Q3 owners who want a step up in resolution to 102MP medium format
- Fujifilm GFX users who want a compact fixed-lens body for travel alongside their system lenses
- Photographers who want the ultimate image quality in a jacket-pocketable form factor
Hero 12 Black (2023)
- Action and sports photographers who want the best stabilisation available
- Travellers who need a rugged waterproof camera for any conditions
- Cyclists, surfers, and skiers wanting helmet or handlebar footage
- Hero 11 owners considering an upgrade — notably better battery life
Quick take: The gfx 100rf has the highest resolution at 102mp; the hero 12 black is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 100RF (2025) | Hero 12 Black (2023) |
|---|---|---|
| Price | £5,199 | £300 |
| Sensor | 102MP medium format BSI CMOS (43.8 × 32.9mm) | 1/1.9-inch CMOS |
| Resolution | 102.0MP | 27.0MP |
| Video | 4K/30p (crop), 4K/60p (crop) — F-Log2 | 5.3K/60p, 4K/120p, 2.7K/240p slow-mo |
| Autofocus | Phase-detect AF with face and eye detection | Fixed focus (wide) |
| Stabilisation | 8-stop IBIS | HyperSmooth 6.0 (in-camera EIS) |
| Burst Rate | 8fps electronic | 27MP RAW burst |
| Battery Life | ~490 shots (CIPA) | ~70 min at 5.3K/30p (Enduro battery) |
| Weight | 735g body only | 154g |
| Dimensions | 159.0 × 90.4 × 59.0mm | 71.8 × 50.8 × 33.6mm |
| Weather Sealed | Yes | Yes |
| Viewfinder | EVF 0.86× 5.76M-dot — outstanding GFX viewfinder | 2.27" rear touchscreen + 1.4" front display |
| Screen | 3.2" tilting touchscreen, 2.36M dots | 2.27" rear touchscreen; 1.4" front colour display |
| Mount | Fixed GF 35mm f/4 (28mm equivalent in 35mm terms) | GoPro mounting ecosystem (fingers, adhesive, magnetic) |
| Memory Cards | Single CFexpress Type B / SD UHS-II slot | microSD up to 1TB (V30 minimum) |
| Connectivity | USB-C, Wi-Fi 5GHz, Bluetooth, 3.5mm mic jack | USB-C, Bluetooth, Wi-Fi, GPS |
Suitability by genre
| Genre | GFX 100RF | Hero 12 Black |
|---|---|---|
| Landscape | — | |
| Travel | ||
| Street | — | |
| Portrait | — | |
| Sports | — | |
| Vlogging & Video | ||
| Adventure & Sports | — | |
| Underwater | — | |
| Cycling & Hiking | — | |
| Everyday | — |
GearScore™ suitability scores are based on aggregated purchaser reviews weighted by photography genre. See how scores are calculated →
More comparisons with GFX 100RF
Camera family history