GFX 100RFvs Now Gen 3
Fujifilm
GFX 100RF (2025)
Starting from £5199 new
Best for Landscape, travel & street photography at medium format quality
View GFX 100RF
Polaroid
Now Gen 3 (2024)
Starting from £120 new
Best for Classic Polaroid fans & square-print lovers
View Now Gen 3
GearScore™ Verdict — Which should you buy?
Landscape, Travel & Street Photography At Medium Format Quality — GFX 100RF (2025): The world's first medium format compact — 102MP, 28mm, and all 20 Fujifilm film simulations in a fixed-lens body.
Classic Polaroid Fans & Square-Print Lovers — Now Gen 3 (2024): The definitive modern Polaroid. Autofocus, USB-C, and full-sized square prints — classic Polaroid experience, updated for today.
Who should buy what
GFX 100RF (2025)
- Landscape photographers who want medium format resolution without a system of interchangeable lenses
- Leica Q3 owners who want a step up in resolution to 102MP medium format
- Fujifilm GFX users who want a compact fixed-lens body for travel alongside their system lenses
- Photographers who want the ultimate image quality in a jacket-pocketable form factor
Now Gen 3 (2024)
- Anyone who wants the classic full-sized square Polaroid print experience
- Instax users who prefer Polaroid's dreamy colour palette and white border
- Party hosts and event photographers who want iconic-looking keepsakes
- Previous Polaroid Now owners upgrading to the Gen 3's improved autofocus
Quick take: The now gen 3 is the most affordable; only the gfx 100rf is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 100RF (2025) | Now Gen 3 (2024) |
|---|---|---|
| Price | £5,199 | £120 |
| Sensor | 102MP medium format BSI CMOS (43.8 × 32.9mm) | i-Type / 600 Polaroid film (79 × 79mm / image area 62 × 62mm) |
| Resolution | 102.0MP | — |
| Video | 4K/30p (crop), 4K/60p (crop) — F-Log2 | N/A — instant film camera |
| Autofocus | Phase-detect AF with face and eye detection | Autofocus (0.4m–2m close; 2m–∞ landscape) |
| Stabilisation | 8-stop IBIS | N/A |
| Burst Rate | 8fps electronic | N/A |
| Battery Life | ~490 shots (CIPA) | Rechargeable internal battery (USB-C, ~15 packs) |
| Weight | 735g body only | ~445g |
| Dimensions | 159.0 × 90.4 × 59.0mm | 138.2 × 112.6 × 62.7mm |
| Weather Sealed | Yes | No |
| Viewfinder | EVF 0.86× 5.76M-dot — outstanding GFX viewfinder | Real-image optical viewfinder |
| Screen | 3.2" tilting touchscreen, 2.36M dots | N/A |
| Mount | Fixed GF 35mm f/4 (28mm equivalent in 35mm terms) | i-Type or 600 film (8 shots per pack) |
| Memory Cards | Single CFexpress Type B / SD UHS-II slot | N/A — instant film only |
| Connectivity | USB-C, Wi-Fi 5GHz, Bluetooth, 3.5mm mic jack | USB-C (charging) |
Suitability by genre
| Genre | GFX 100RF | Now Gen 3 |
|---|---|---|
| Landscape | — | |
| Travel | ||
| Street | — | |
| Portrait | ||
| Sports | — | |
| Vlogging & Video | — | |
| Parties & Events | — | |
| Everyday | — | |
| Low Light | — | |
| Creative | — |
GearScore™ suitability scores are based on aggregated purchaser reviews weighted by photography genre. See how scores are calculated →
More comparisons with GFX 100RF
Camera family history