GFX 50Svs Now Gen 3
Fujifilm
GFX 50S (2017)
Starting from £1499 new
Best for Studio, portrait & landscape photography
View GFX 50S
Polaroid
Now Gen 3 (2024)
Starting from £120 new
Best for Classic Polaroid fans & square-print lovers
View Now Gen 3
GearScore™ Verdict — Which should you buy?
Studio, Portrait & Landscape Photography — GFX 50S (2017): The camera that launched Fujifilm's medium-format revolution — 51MP at a price that made serious large-format imaging possible for the first time.
Classic Polaroid Fans & Square-Print Lovers — Now Gen 3 (2024): The definitive modern Polaroid. Autofocus, USB-C, and full-sized square prints — classic Polaroid experience, updated for today.
Who should buy what
GFX 50S (2017)
- Photographers who want to enter the GFX system at the lowest possible price
- Studio and portrait photographers who want medium-format tonal quality on a budget
- Landscape photographers who work from a tripod and don't need IBIS
- GFX system historians who want the camera that started it all
Now Gen 3 (2024)
- Anyone who wants the classic full-sized square Polaroid print experience
- Instax users who prefer Polaroid's dreamy colour palette and white border
- Party hosts and event photographers who want iconic-looking keepsakes
- Previous Polaroid Now owners upgrading to the Gen 3's improved autofocus
Quick take: The now gen 3 is the most affordable; only the gfx 50s is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 50S (2017) | Now Gen 3 (2024) |
|---|---|---|
| Price | £1,499 | £120 |
| Sensor | 51.4MP Medium Format BSI CMOS (43.8 × 32.9mm) | i-Type / 600 Polaroid film (79 × 79mm / image area 62 × 62mm) |
| Resolution | 51.4MP | — |
| Video | 1080p/30p | N/A — instant film camera |
| Autofocus | Contrast-detect AF, face detection | Autofocus (0.4m–2m close; 2m–∞ landscape) |
| Stabilisation | None | N/A |
| Burst Rate | 3fps | N/A |
| Battery Life | ~400 shots (CIPA) | Rechargeable internal battery (USB-C, ~15 packs) |
| Weight | 825g (with battery and card) | ~445g |
| Dimensions | 147.5 × 94.2 × 91.4mm | 138.2 × 112.6 × 62.7mm |
| Weather Sealed | Yes | No |
| Viewfinder | Detachable EVF, 3.69M dots, 0.85× magnification | Real-image optical viewfinder |
| Screen | 3.2" tilting touchscreen + rear sub-LCD | N/A |
| Mount | Fujifilm GFX (G-mount) | i-Type or 600 film (8 shots per pack) |
| Memory Cards | Dual SD UHS-II slots | N/A — instant film only |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB-C (charging) |
Suitability by genre
| Genre | GFX 50S | Now Gen 3 |
|---|---|---|
| Portrait | ||
| Landscape | — | |
| Architecture | — | |
| Travel | ||
| Sports & Action | — | |
| Vlogging & Video | — | |
| Parties & Events | — | |
| Everyday | — | |
| Low Light | — | |
| Creative | — |
GearScore™ suitability scores are based on aggregated purchaser reviews weighted by photography genre. See how scores are calculated →
More comparisons with GFX 50S
Camera family history