GFX 50Svs A7 IV
Fujifilm
GFX 50S (2017)
Starting from £1499 new
Best for Studio, portrait & landscape photography
View GFX 50S
GearScore™ Verdict — Which should you buy?
Studio, Portrait & Landscape Photography — GFX 50S (2017): The camera that launched Fujifilm's medium-format revolution — 51MP at a price that made serious large-format imaging possible for the first time.
Portrait & Wedding Photography — A7 IV (2021): The full-frame portrait benchmark — 33MP, AI Eye AF, and exceptional skin-tone rendering in a pro-grade hybrid body.
Who should buy what
GFX 50S (2017)
- Photographers who want to enter the GFX system at the lowest possible price
- Studio and portrait photographers who want medium-format tonal quality on a budget
- Landscape photographers who work from a tripod and don't need IBIS
- GFX system historians who want the camera that started it all
A7 IV (2021)
- Working photographers who want a reliable full-frame all-rounder
- Portrait, wedding, and event photographers needing 33MP and fast AF
- A7 III owners ready for a major upgrade in resolution, AF, and video
- Hybrid shooters who want 4K/60p and 33MP stills in one dependable body
Quick take: The gfx 50s has the highest resolution at 51mp; the gfx 50s is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 50S (2017) | A7 IV (2021) |
|---|---|---|
| Price | £1,499 | £2,299 |
| Sensor | 51.4MP Medium Format BSI CMOS (43.8 × 32.9mm) | 33MP Full-frame BSI Exmor R CMOS |
| Resolution | 51.4MP | 33.0MP |
| Video | 1080p/30p | 4K/60p oversampled, 10-bit internal, S-Log3, S-Cinetone |
| Autofocus | Contrast-detect AF, face detection | 759-point phase-detect, AI subject recognition |
| Stabilisation | None | 5-axis IBIS, 5.5 stops |
| Burst Rate | 3fps | 10fps mechanical, 30fps electronic |
| Battery Life | ~400 shots (CIPA) | ~580 shots (CIPA) |
| Weight | 825g (with battery and card) | 659g body only |
| Dimensions | 147.5 × 94.2 × 91.4mm | 131.3 × 96.4 × 79.8mm |
| Weather Sealed | Yes | Yes |
| Viewfinder | Detachable EVF, 3.69M dots, 0.85× magnification | EVF, 3.69M dots, 0.78× magnification |
| Screen | 3.2" tilting touchscreen + rear sub-LCD | 3.0" vari-angle touchscreen |
| Mount | Fujifilm GFX (G-mount) | Sony FE (full-frame E-mount) |
| Memory Cards | Dual SD UHS-II slots | Dual slots: CFexpress Type A + SD UHS-II |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB-C (3.2 Gen 2), Bluetooth, Wi-Fi |
Suitability by genre
| Genre | GFX 50S | A7 IV |
|---|---|---|
| Portrait | — | |
| Landscape | ||
| Architecture | — | |
| Travel | — | |
| Sports & Action | ||
| Vlogging & Video | ||
| Studio Portraits | — | |
| Outdoor Portraits | — | |
| Wedding & Events | — |
GearScore™ suitability scores are based on aggregated purchaser reviews weighted by photography genre. See how scores are calculated →
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Camera family history