Now Gen 3vs A6700
Polaroid
Now Gen 3 (2024)
Starting from £120 new
Best for Classic Polaroid fans & square-print lovers
View Now Gen 3
VS
GearScore™ Verdict — Which should you buy?
Classic Polaroid Fans & Square-Print Lovers — Now Gen 3 (2024): The definitive modern Polaroid. Autofocus, USB-C, and full-sized square prints — classic Polaroid experience, updated for today.
All-Round & Video — A6700 (2023): Best-in-class autofocus and 4K/120p video in a compact APS-C body — the standout camera under £1,000.
Who should buy what
Now Gen 3 (2024)
- Anyone who wants the classic full-sized square Polaroid print experience
- Instax users who prefer Polaroid's dreamy colour palette and white border
- Party hosts and event photographers who want iconic-looking keepsakes
- Previous Polaroid Now owners upgrading to the Gen 3's improved autofocus
A6700 (2023)
- APS-C photographers who want the best Sony autofocus in a compact body
- Video shooters who need 4K/120p and subject tracking in a smaller package
- A6400 or A6600 owners ready for a significant AF and video upgrade
- Photographers who want near-A7 performance without the full-frame price
Quick take: The now gen 3 is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Now Gen 3 (2024) | A6700 (2023) |
|---|---|---|
| Price | £120 | £999 |
| Sensor | i-Type / 600 Polaroid film (79 × 79mm / image area 62 × 62mm) | 26MP APS-C Exmor R BSI CMOS |
| Resolution | — | 26.0MP |
| Video | N/A — instant film camera | 4K/120p, 4K/60p oversampled, S-Log3, 10-bit |
| Autofocus | Autofocus (0.4m–2m close; 2m–∞ landscape) | 759-point phase-detect, AI subject recognition (human/animal/bird/vehicle) |
| Stabilisation | N/A | 5-axis IBIS, 5.0 stops |
| Burst Rate | N/A | 11fps mechanical, 30fps electronic |
| Battery Life | Rechargeable internal battery (USB-C, ~15 packs) | ~570 shots (CIPA) |
| Weight | ~445g | 493g body only |
| Dimensions | 138.2 × 112.6 × 62.7mm | 122.0 × 69.0 × 75.1mm |
| Weather Sealed | No | No |
| Viewfinder | Real-image optical viewfinder | EVF, 2.36M dots |
| Screen | N/A | 3.0" vari-angle touchscreen |
| Mount | i-Type or 600 film (8 shots per pack) | Sony E-mount |
| Memory Cards | N/A — instant film only | Single SD UHS-II / CFexpress Type A slot |
| Connectivity | USB-C (charging) | USB-C (3.2), Bluetooth, Wi-Fi |
Suitability by genre
| Genre | Now Gen 3 | A6700 |
|---|---|---|
| Portrait | ||
| Parties & Events | — | |
| Everyday | — | |
| Travel | — | |
| Low Light | — | |
| Creative | — | |
| Street | — | |
| Landscape | — | |
| Vlogging & Video | — | |
| Sports & Action | — | |
| Wildlife | — |
More comparisons with Now Gen 3
Camera family history