Now Gen 3vs A7R IV
Polaroid
Now Gen 3 (2024)
Starting from £120 new
Best for Classic Polaroid fans & square-print lovers
View Now Gen 3
VS
GearScore™ Verdict — Which should you buy?
Classic Polaroid Fans & Square-Print Lovers — Now Gen 3 (2024): The definitive modern Polaroid. Autofocus, USB-C, and full-sized square prints — classic Polaroid experience, updated for today.
Landscape, Studio, Commercial — A7R IV (2019): 61MP in a mirrorless body — the resolution benchmark.
Who should buy what
Now Gen 3 (2024)
- Anyone who wants the classic full-sized square Polaroid print experience
- Instax users who prefer Polaroid's dreamy colour palette and white border
- Party hosts and event photographers who want iconic-looking keepsakes
- Previous Polaroid Now owners upgrading to the Gen 3's improved autofocus
A7R IV (2019)
- Landscape photographers who print large
- Studio shooters needing maximum detail
Quick take: The now gen 3 is the most affordable; only the a7r iv is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Now Gen 3 (2024) | A7R IV (2019) |
|---|---|---|
| Price | £120 | £2,199 |
| Sensor | i-Type / 600 Polaroid film (79 × 79mm / image area 62 × 62mm) | Full-frame BSI Exmor R CMOS 35mm |
| Resolution | — | 61.0MP |
| Video | N/A — instant film camera | 4K 30fps |
| Autofocus | Autofocus (0.4m–2m close; 2m–∞ landscape) | 567-point phase-detect, real-time tracking |
| Stabilisation | N/A | 5-axis IBIS, 5.5 stops |
| Burst Rate | N/A | 10fps |
| Battery Life | Rechargeable internal battery (USB-C, ~15 packs) | 670 shots (CIPA) |
| Weight | ~445g | 665g (body only) |
| Dimensions | 138.2 × 112.6 × 62.7mm | 128.9 × 96.4 × 77.5mm |
| Weather Sealed | No | Yes |
| Viewfinder | Real-image optical viewfinder | EVF 0.78× 5.76M-dot |
| Screen | N/A | 3.0" tilting touchscreen, 1.44M-dot |
| Mount | i-Type or 600 film (8 shots per pack) | Sony E-Mount |
| Memory Cards | N/A — instant film only | 2× SD UHS-II / CFexpress Type A |
| Connectivity | USB-C (charging) | Wi-Fi 5GHz, Bluetooth 4.1, USB-C 3.2 |
Suitability by genre
| Genre | Now Gen 3 | A7R IV |
|---|---|---|
| Portrait | — | |
| Parties & Events | — | |
| Everyday | — | |
| Travel | — | |
| Low Light | — | |
| Creative | — |
More comparisons with Now Gen 3
Camera family history