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Instax Square SQ40 vs Now Gen 3
Quick take: The Now Gen 3 is the most affordable.
15 specs side by side·1 genres scored·UK prices from Wex Photo Video and Clifton Cameras
How to read this page. Highlighted cells win that row on the spec alone. Genre scores are the engine's base scores (enthusiast, photo and video); Camera Match re-weights them for your level and priorities. Price buttons are affiliate links; the price you pay is the same.
Polaroid
Now Gen 3 2025
Best for Classic Polaroid fans & square-print lovers
£120
list price · used from £65 at eBay
Price buttons are affiliate links — GearFrame may earn a commission at no extra cost to you. It never affects a score. Learn more
Verdictwhich should you buy?
Now Gen 3 — Classic Polaroid Fans & Square-Print Lovers: The definitive modern Polaroid. Autofocus, USB-C, and full-sized square prints — classic Polaroid experience, updated for today.
Who should buy what
Now Gen 3 (2025)
is the right camera for you if…
- Anyone who wants the classic full-sized square Polaroid print experience
- Instax users who prefer Polaroid's dreamy colour palette and white border
- Party hosts and event photographers who want iconic-looking keepsakes
- Previous Polaroid Now owners upgrading to the Gen 3's improved autofocus
Full specificationsthe better value in each row is highlighted
| Specification | Instax Square SQ40Fujifilm · 2023 | Now Gen 3Polaroid · 2025 |
|---|---|---|
| Price | £134 | £120Best |
| Sensor | Instant film: instax SQUARE (62 × 62 mm image) | i-Type / 600 Polaroid film (79 × 79mm / image area 62 × 62mm) |
| Video | — | N/A — instant film camera |
| Autofocus | Fixed focus with selfie mode (0.3–0.5 m) | Autofocus (0.4m–2m close; 2m–∞ landscape) |
| Stabilisation | — | No stabilisation |
| Burst Rate | — | No burst rate |
| Battery Life | 2 × CR2 (about 30 packs) | Rechargeable internal battery (USB-C, ~15 packs)Best |
| Weight | 453g (without batteries) | ~445gBest |
| Dimensions | 134.2 × 120.2 × 60.5mm | 138.2 × 112.6 × 62.7mm |
| Weather Sealed | Not weather sealed | Not weather sealed |
| Viewfinder | Reverse-Galilean optical finder, 0.4× | Real-image optical viewfinder |
| Screen | — | No screen |
| Mount | Fixed lens | Fixed lens |
| Memory Cards | — | N/A — instant film only |
| Connectivity | — | USB-C (charging) |
Wins the row — price, resolution, burst, battery, weight and sealing are compared; text specs aren't ranked.
How they score by genreengine base scores out of 10
Genre
Instax Square SQ40
Now Gen 3
Fun & simple
7.7/10
7.6/10
Scores come from the same engine as Camera Match: verified specifications weighted by what each genre needs, with documented adjustments. The product page and this table show the enthusiast base score. See how scores are calculated →
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